Ariston Thermo: Annual sales of boiler increased almost 20 times in last 20 years

According Ariston Thermo Romania, market leader thermal and electric boilers annual sales heating systems have increased about 20 times in the last two decades. Among the main reasons which were the basis of this development include constant increase in the number of disconnections, the new construction market, and increasing numbers of replacement plants.

The increasing demand for individual heating equipment started because of problems arising CHP, and customers wishing to acquire a high degree of comfort and independence. Currently, domestically boiler can be considered a mature market due to increased share of substitutions, which occupies a percentage of increasingly higher sales.

In the late '90, when they started to close the first CHPs due to malfunction corresponding and recording losses growing, annual sales of heating systems recorded a total of 15,000 units. Over time, influenced by the constant evolution of disconnection and the number of new buildings rising amount of thermal power sold increased to approx. 170,000 units (2008), the outlook for this year is about 270,000 units, an increase of 20 times.

Disconnection from the centralized system in favor of an independent and effective solutions by installing a heating system, held a large part of market growth. But if in the past, most sales were intended for domestic disconnected from the centralized system currently share replacement segment has increased considerably, reaching a level of approx. 50% of total sales. Regarding the upcoming period, the profile market will continue to grow quantitatively, but most of all, supported the construction of new homes and replacing more often of heating appliances older who do not have new technologies and high efficiency and current ranges, said Catalin Draguleanu, Ariston Thermo Romania Country Manager.

Also, the evolution of the park total thermal power has increased substantially over the same period. Thus, if in 2002 it amounted to about 410,000 units (as ANRSC 2016), reached the level of 2016 to about 2.2 million pieces, up to 436%. Estimates Ariston currently installed boiler Park reached about 2.4 million units.

Evolution disconnection from the centralized heating system

The continuous growth of thermal energy prices, the persisting problems of heating systems across the country, and the desire for independence of the Romans led in the past 15 years, the disconnection of over 1.25 million housing system central heating.

Currently, 13 counties in Romania (Alba, Mures, Maramures, Bistrita Nasaud, Satu Mare, Ialomita, Ilfov, Braila, Caras Severin Neamt, Dambovita, Olt, Salaj) do not depend on centralized heating system, using independent heating equipment. Opposite is the capital, where more than 60% of homes still dependent centralized system (about 560,000 homes Branch). Compared to the situation in the first half of 2017, among the counties where they recorded most disconnections are Galati, where 6966 apartments were disconnected from CHP in close joint being placed Iasi (800 disconnections) Tulcea (445), Timis (431) and Arges (410).

Evolution customer preferences boiler in the last two decades

According to research conducted by Ariston Thermo Romania in 2017, the purchasing behavior of customers boiler has changed significantly in recent years, they are more interested in the additional benefits provided by the manufacturers, besides basic technical characteristics, and power or hot water flow, and price.

So if the first acquisition or the beginning of local boiler market development, purchase price was the main criterion, a rate of almost 40% and the effective yield and consumption were these selection criteria, totaling approx. 25% today, the main purchasing criteria have changed and efficient after-sales services and new technologies are on top. Brand remains constant when they buy a heating equipment, is still a factor taken into account in the final decision.

New customers are less concerned about the initial costs of acquisition and more than amortization period of the investment, preferring to invest in a more expensive product, but with a longer life and consumption reduced, providing lower bills and bringing comfort, also said Draguleanu.

According to the survey company's current customer is better informed on current trends in the field and more concerned about the benefits of new technologies. It also is looking for information especially in the online environment and the recommendations, buy products in specialized stores or chains of DIY installation, considering the advice to installers and sales advisers.

Ariston Thermo Romania, 20 years domestically

On the anniversary of 20 years on the local market, Ariston Thermo Romania aims at developing business and investment growth locally, but also maintaining the leading position in the segment of heating through its innovative products, a large network of partners and the development of distribution network and service.

Since the entry of the company in Romania, our challenge was to adapt to local market needs and provide quality products and services. We are honored, in fact, to have the largest park installed heating equipment of Roman houses, which are satisfied with the durability of heating equipment Ariston, what works today, 20 years after their operation, added Draguleanu.

Over activity in Romania, Ariston has launched several models of heating, that address the needs of comfort, durability, efficiency and connectivity that have smart features that offer low consumption and high performance. Currently, Ariston Thermo Romania's product portfolio consists of wall condensing boilers (24-35 kW) of heating large capacity (45-150 kW), boilers floor (up to 2,000 kW) systems solar, storage units, heat pumps, electric water heaters and air conditioners, marketed under the brands Ariston (Italy) Chaffoteaux (France) and Elco (Germany).

The advantages of Ariston products are manifold, from the comfort reduce monthly costs, independence and ease of use. They also offer smart features and remote control via the Ariston NET system that allows home heating and preparation of hot water, anywhere, anytime, the only requirement is an Internet connection.

Over the last 20 years, Ariston marketed a wide range of boilers, the first models Meta AT, which entered the local market in 1998, the range Galileo (2007), which offered among other things, auto function and menu language Romanian or GALEVO range which, since 2015, was composed of 100% condensing models, according to the new directive ErP.

The new range of power produced by Ariston ONE range is launched on the local market in 2017, 24-30-35 KW power, making it suitable for a broad customer category. With an elegant design and performance that provides substantial reduction in gas consumption, ONE brings a novelty by introducing plant Alteas ONE model ȋncadrat selected energy class A +, the only in its category due to thermoregulation accessories Cube and application Ariston NET integrated.

Forecast growth in the local market long-term positive because we rely on the quality of our products, a distribution network and service the growing and, especially, on the outcome of 20 years on the Romanian market: a segment of loyal consumers Ariston. In fact, the segment of replacement of boilers and electric boilers is today one of the engines market, which in our estimates, will reach approx. 80% of demand in the next five years. We are proud that since the beginning of our presence in the local market more than 2.6 million families chose Ariston comfort, our challenge is to go bring comfort energy efficient homes as many Romans, also said Draguleanu.

Also, one of the development strategies of the business is the specialized partners who are always up to date with product changes and updates in the field. In this regard, the company constantly invests in training network partners, which currently consists of 300 distributors and 250 service centers, is the largest operational networks nationwide.

On the anniversary of 20 years in Romania, Ariston completes its mission,Comfort is our challenge With an analysis of the Romanian vision in terms of comfort. The results demonstrated thus Romanians associate comfort with both objective factors and subjective criteria.

The product portfolio Ariston Thermo Romania consists of thermal wall and floor, condensing, electric boilers and indirect instanturi gas, air conditioning and solar panels, under the brands Ariston, Chaffoteaux and Elco.