Under the motto 'Rethinking building', digitalBAU celebrates its premiere in Cologne from February 11-13, 2020.
So far, more than 260 exhibitors have registered, and around 15,000 visitors are expected by the organisers. As a pioneer of digitalization in the construction industry, the Xella Group will be one of the few manufacturers of building materials with their own booth and innovative solutions.
The Xella Group is one of the leading providers of international solutions in the construction sector. Whether serial, large-scale construction work, innovative products with high energy efficiency, circular economy or digital construction project planning–Xella offers custom-made solutions. Xella is the parent company of well-known brands such as Ytong, Silka, Hebel, Multipor or Ursa and is – with its planning tool blue.sprint – one of the pioneers in digitally supported building processes.
Digital, real, virtual – these three dimensions of digital planning are already apparent to visitors to the trade fair at first glance in the booth concept of the Duisburg-based building materials group: Digital wall elements that are faithfully reproduced in the original are continued with a white wall made of real Ytong elements. Visitors can try out the brand-new Hololens 2 live at the booth and use a virtual hologram to continue building the wall themselves. In this way, visitors can get their own impression of the advantages of digital planning directly on site: Errors in planning can already be detected in the 3D model and thus early on before completion, costs and material can be saved and planning reliability guaranteed. In addition, Hololens technology offers an excellent opportunity for quality control by the site manager on the construction site, who can get an overview of the construction progress of the respective project at any time using the significantly more advanced Hololens 2 technology.
Digitalization has been a top priority and an integral part of Xella's corporate strategy since 2016. For the company, digitization is not just a project, but an integral part of its business model. The figures speak for themselves: more than 320 blue.sprint projects were planned internationally last year and the number is expected to double by 2020.
Get an idea of our blue.sprint digital planning service or test the new Hololens 2 live in action. Visit us during the digitalBAU from 11-13 February at our booth 516 in hall 7, and our digital team and sales experts will be happy to answer your questions.
Sales revenues of EUR 1.5 billion Euro and over 7,100 employees make Xella Group one of the leading internationally operating solution providers to the building and insulating materials industry.
Xella is the parent company of such renowned brands as Ytong, Silka, Hebel, Multipor or Ursa and is – with its planning tool blue.sprint – one of the pioneers in digitally supported building processes. Xella is headquartered in Duisburg/Germany and operates 99 plants in 20 countries and sales organizations in more than 30 countries.